What makes a blog successful - Part 1

A few months have gone by since my last post. Many times I wondered why I didn't find a slot of time to write. A full-time commitment with a new job collaborating on the Latin American localization of a teacher training course manual was one of the reasons. On the other hand, I might have taken advantage of that experience to blog about it. And maybe I will in the future. But the pressure of the task did not allow me enough time to reflect about the experience. Too bad I didn't stop to record a few ideas that could be of use in other similar jobs. Perhaps this blog was not the right place for this kind of content. This made me think I shoul redefine what kind of blog I wanted and give it a new "profile".

Now that the manual is almost finished, I came across a message by Carla at Learning with Computers in which she recommended an online article by Tom Johnson in his blog i'd rather be writing. In this post called Twenty Usability Tips for Your Blog, he discusses the following 20 musts which I will take as a starting point to :

1. Pick a topic for your blog: I started this blog to comment on the web tools I discovered and tried and their potential in language teaching. So I'll stick to this objective and mention it in the blog header.

2. Encourage comments: I should try to build a dialogue with my readers and profit from their comments and additional information. Tom recommends offering a Subscribe to Comments option, but the explanatory link he offers deals with a Wordpress feature. I'll see if Blogger has a similar alternative.

3. Make it easy to subscribe: My readers are able to do this with FeedBlitz, which I find quite easy to use and as you get new posts in your e-mail, you can't miss them.

4. Include an About page: My profile and photo are already there. I might add some new information from time to time. But the present information serves the purpose of telling my readers the kind of point of view they might expect to find in my posts.

5. Present your ideas visually, 6. Keep posts short and to the point and 7. Use subheadings for long posts a visually rich, concise and organized text, is much more appealing and easier to read. With all the information available on the Internet, I won't will stick to an article if it takes more than 10 minutes to read or if it is presented as a long text with no subtitles or images.

8. Link abundantly: I should say "Link appropriately". Too many links, too many chances of getting lost in the online maze. But Tom is referring here to linking to the blogs you quote in your posts in order to increase collaboration. Trackbacks and pingbacks are two terms I've seen before but don't know exactly what they mean :-(

9. Make headlines descriptive: Good point if we want to be fair with our readers. They should know from the title if the content will appeal their interests or not.

10. Archive by topic: This is much more useful for readers than archiving by date. I'll tag all my posts and see if I can create a new archive.

In a next post I'll reflect on the next 10 tips. I'll start working on topic archiving (is it possible with Blogger?) and investigating about trackbacks and pingbacks